negative option

negative option
noun
: a provision in a mail-order contract (as of a book club) that requires the customer either to return a refusal card within a specified time or to accept the current selection

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negative-option, adj.
a clause in a sales contract, as for a series of books or records, that provides that merchandise will be sent periodically to the subscriber unless he or she notifies the company in writing that it is not wanted.
[1970-75]

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negative option,
the option of a person who received an unsolicited product or merchandise to return or refuse it within a given time or be charged for it by the seller: »

The negative option…used by Lloyds Bank, where the customer has 10 days to refuse the [credit] card, is banned in the US (New Scientist).


Useful english dictionary. 2012.

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